May 10, 2004

New website and marketing slogan for Braid Flooring

We created a SmartSite for Saskatoon's premier fashion flooring retailer. We also created a new marketing slogan for the company, ''A Braid floor is for Life.'' The website presents a best-of-class image and conveys a sense of the high quality of Braid's work.

The website helps convince prospective customers to take the next step in the sales process by contacting a Braid Design Consultant and visiting the Braid Flooring showroom in person.

The website acts as a high quality source of information which tells the audience what Braid Flooring has to offer and the advantages of dealing with Braid.

The website also supports the overall marketing strategy of Braid Flooring. The visual identity of the site matches well with the impression given by the Braid Flooring showroom, a sense of visually appealing surroundings.

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