July 19, 2004

What is your website saying about your company?

Is your website giving visitors a positive impression of your company, or is it too hard to use, confusing and leaving visitors with a poor impression? The majority of businesses today have a website. The harsh reality is that most of those websites aren't as good as they could be.

Study after study shows that the Web is more difficult to use than it has to be, and that users are not happy with the state of corporate websites today.

Your company's website is part of the customer experience, it's part of the identity of your company, and it can influence what people think about your company.

Ask yourself this question: If you were a person interested in doing business with your company, what impression of the company do you get from the website?

If your website is hard to use, poorly designed, confusing, or simply doesn't contain much information, chances are it's creating a negative impression. Some studies show that Internet users tell as many as ten people they know when they have a bad experience on a website.

This negative word of mouth could have a direct impact on your bottom line.

The good news is that it's usually not that difficult to fix a website. But first you need to know if your website is good or bad. Then you need a plan to fix what's wrong with it.

If you want to know how your website is doing, get in touch and ask us about a Website Audit. Please click here to contact us.

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