August 16, 2004

Smart website helps ROCY Homes get new customers

The ROCY Homes website acts as a high quality information resource and presents and image of credibility and best-of-class work. The website has helped ROCY sell high-end custom built homes.

This SmartSite presents information that potential customers need in the early stages of their home-buying decision process. The website acts as a high quality information resource which clearly describes what ROCY Homes has to offer and the advantages ROCY provides.

The site also supports the overall marketing strategy of ROCY Homes and was planned from the start to be well matched and integrated with other marketing materials.

The extremely user-friendly design of the site strengthens the message that ROCY builds a home around the needs and lifestyle of their clients. The words and images used throughout the website also convey ROCY's focus on style, innovative features, and attention to detail.

The website has met with positive feedback from prospective customers and is succeeding in its goal of facilitating sales.

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