April 25, 2005

Is your website professional and credible?

A poor website can have a negative impact on your company's image, and that can directly affect your bottom line. The Web has become a major source of information for people comparing the products and services of competing companies.

From cars to consulting services to raw materials of all kinds, buyers are online doing research to help them decide which company to do business with.

If your competitor's website is a lot better than your own company's site, you could be losing sales you don't even know about.

It all has to do with professionalism and credibility.

You wouldn't send a sales rep out to see your best customer dressed in old sweats and a ripped t-shirt, would you? It's not professional, and it sends a very negative message about how credible and trustworthy your company is.

You also keep your office fairly neat and you don't pile garbage in your front lobby. The point is, you try hard to project a positive image that tells people 'This company does quality work'.

But, a poor website is a lot like dressing your sales reps in sweats and filling your lobby with garbage. It sends a negative message about your company.

Over 75 percent of Canadians have Internet access today. Your customers are online, no matter what you sell. And you better believe they're looking at your website.

So, is your website professional and credible? Or is your site sending a negative message and handing sales to a competitor with a better website?

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