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About the Project
We created the web strategy and visual identity for the world's
first interactive website dedicated to educating the agricultural
sector about crop inoculants. We also designed a logo for the
project and created a marketing slogan, ''Helping you grow.''
The inoculants.com site featured an interactive product selector,
online polls, an email reminder service, an inoculants encyclopedia,
and more. In the first year of the site's operation, sales of
this company's inoculants (Philom Bios) increased 40 percent to
a record all-time high.
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Results
- Product sales increased 40 percent, to an
all-time high.
- The site helped establish Philom Bios as
an industry leader and an expert in the field of crop inoculants.
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